The critical element of your Personal Brand is to stand for your values. Your values will define your actions and content. Your values will guide you to walk your talk and be authentic. Your values will help you build boundaries and a work ethic which will tell more than words.
Once you define your values, you will know what you will do and what you will reject. When you fully accept your values, you build your boundaries, and you no longer try to please everybody or work with everyone. You will instantly know how to “Hold your ground”.
Your values are closely related to maturity and self-respect. You become more disciplined when you respect your boundaries, path, and body. This self-respect and discipline allow you to become a natural leader. This quality magnetises your audience to you.
Discovering your Values
It would be best if you had other instruments to filter out people who will never benefit from working with you as you start attracting your people. The following posts will describe tools that will help you refine your message.