One day someone tells a friend that they know you, and you are excellent at ………………….. (feel the blank). The clarity of this message is where you start. You can add flavours later!
I experimented with the company name when I decided to build a learning platform and advertising agency. I’ve been repeating my optional business names loudly, recording them, and listening to them back. I knew I’d be known for it. It took me one and a half years to finalise BrandYourDream.
Approach to a personal brand is different from a business brand
People need to connect and memorise your name, personality, story, skills, values, and vision with your personal brand. Building it requires discipline and a holistic approach to the content and experience you deliver to your audience.
You need to be known for specific skills, knowledge, and service for business purposes. When people are looking for a particular solution, your name has to pop up in their memory or come from a recommendation.
More importantly, it would be best if you felt confident with this personal brand definition. But, more than that, you need to be inspired. So, say it loudly: “I’m ………………….. (add what you want to be known for)” or “She is amazing ………………….. (add what you want to be known for)” How does it feel to be known for it?
Your mindset is necessary!
If the definition feels small, rethink it. If “what you want to be known for” is “too big”, try to figure out why it feels too much for you. Work on your confidence and try it again. Your brand’s idea must be clear and fit like a glove. It would be best to feel proud and excited about this identification as you will work with it for many years.
If you are ready to build your personal brand, discover yourself, structure your story and create content that resonates with your prospects, let’s chat on LinkedIn. You can check details about the Personal Brand program Find Your Brilliance here and see if it’s the right fit for you. We will set the discovery call after chat on LinkedIn if it is. If not, networking is always a good idea. Win-win :)