Branding for Jaatra
Branding | Logo | Social Media | Advertising
JAATRA is a Bangladeshi company that provides its B2B services online. The task was to create a brand with a compelling tagline that people can remember. Mindcube agency, where I was working as Creative Director, was happy to help with branding and create a few competitive taglines .
I love typography, so I decided to draw logo letters by myself. To start with, I created the hand-drawn logo. Then, based on the lettering, we created the branding system which was used across all design materials. The colours chosen for the brand supported the concept of joyful travelling.
Jaatra fell in love with the handmade logo, branding and the tagline “Click a trip”, so did our team and their customers.
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