Branding for Elegant
Branding | Advertising | Stationary | Brochures | Social Media | Photography | and more…
What the client needed
In the beginning, Elegant was a small but ambitious company. They started as a small car accessories business that produced fabric seat covers and carpet mats. Every design we created was stolen and reproduced almost immediately by competitors. It often happens in unorganised markets. This situation limited the ability to stand out in a market where competitors were selling their poor quality products for a half of the price. Mindcube began working with them before I joined the company.
My part of the project
In 2009 we introduced a new and powerful brand concept for them. This new identity was minimalistic and very straight forward. Their new exhibition stand at India’s largest Auto Expo Show attracted a lot of attention and represented our client as a serious player in the market. Pretty quickly they were holding the second place in a market of car accessories. Within the next three years, they have opened two more factories and became the leading brand in the segment. I was involved in all the processes from design and photography to strategic and conceptual decision.
2000
Hours Invested
As a result
Today, they have 3 factories and a large online store. They are presented in the majority of the giant selling points and are the leaders with a presence pan-India across 4000 smaller outlets. Elegant is evolving as a brand and getting better every day. Their clients are the biggest car producers in the world. They also have millions of satisfied customers all over India. But more importantly, we helped our client to grow the business and reach new horizons. The commercial video presentation, created by Mindcube from filming to editing, has helped their clients to understand the significant benefits of the product.
3000
Photos Created
