Branding for Indian Food Restaurant “Chowki”
Creative Direction | Branding | Advertising | Stationary | Menu | Promo leaflets | Food & Portrait photography and more…
Working on Chowki Brand
India has outstanding food culture, and Indian people love good food. As a result, the food market is very competitive. After conducting our marketing research, our team knew what creative approach could give Chowki the advantage.
The insight we gathered was that none of the restaurants around was chef-owned, none of them could claim to have 5-star chefs on board, only a few could provide decent industry standards in terms of a clean, professional kitchen — Chowki could bit all of them.
“Fantastic Food” was the most common reaction in a selective audience’s initial taste tests and trials.
Our approach with illustrations, exclusive food photography, and handy creative packaging won the hearts of Chowki’s customers straight forward.
Creatively engineered packaging saved the brand thousands of dollars, which was very important for a new restaurant in the competitive market.
4
Rating on Zomato
Result
No surprise that Chowki has become one of the most favourite restaurants amongst the marketing and advertising community, who could value the fantastic food and packaging and design.
1200%
Engagement
