15 Powerful steps to start your personal branding mastery
Before 2020 Personal Brand was an option; now, it’s a necessity. People want to know who stands behind businesses, they want to learn from successful experts, and they want to be inspired. From 2022 the call for people with solid values and transformational stories is stronger than ever. Let’s see how you can build your personal brand in the modern world.
1. Define why you need a personal brand!
Building a personal brand is a lifelong journey. It’s the most flexible brand as it’s changing along with you. Your Personal Brand is a code of ethics that defines your actions, words, and legacy.
2. Know your values and stand for them
The critical element of your Personal Brand is to stand for your values. Your values will define your actions and content. Your values will guide you to walk your talk and be authentic. Your values will help you build boundaries and a work ethic which will tell more than words.
3. What do you want to be known for?
One day someone tells a friend that they know you, and you are excellent at _________ (feel the blank). The clarity of this message is where you start. You can add flavours later!
4. Find your story. Build your personal brand with storytelling.
NOT EVERY STORY WORKS!!!
The transformational story is not always the most dramatic one. But it resonates with your clients and builds an emotional bridge between you and your audience. Create to win people’s hearts, not pockets.
5. To build your personal brand, you need to define your purpose.
Personal branding is a long journey, and it’s not always rosy. It would be best to have a solid internal reason to move forward. Your WHY is a powerful idea that works in correlation with your values.
6. To build your personal brand you need to know your WHY!
NOT EVERY STORY WORKS!!!
The transformational story is not always the most dramatic one. But it resonates with your clients and builds an emotional bridge between you and your audience. Create to win people’s hearts, not pockets.
7. To build your personal brand, you need a vision!
When I help my clients set a five-year vision, their lives change. When you know the direction you move, you become unstoppable. Even when circumstances are throwing you out off the road, you can continue to move forward as you have set the lighthouses on your path to success.
8. Build your personal brand and become memorable with a consistent message.
Keeping your message focused on your target demographic will make creating content around your personal brand easier and allow viewers and readers to define what you do. Your message should be a glue within a holistic brand strategy across all the platforms. It will also include an impression that you make during the personal contact.
9. To build an authentic personal brand, you must be honest.
Do you want to have an original personal brand? Be genuine and authentic. People can sense a lie. Don’t risk losing your reputation for a pretty picture. You need to know your customers, but first, find yourself, accept yourself, and align with your core values. Your story is worthy of being known and recognised.
10. Be creative!
Make your content catchy and appealing. Raise curiosity about your message. Then, make it enjoyable with a professional photo shoot, video or audio.
11. Be consistent.
The recognition of your message is related to the number of media channels you use and the frequency it appears in front of your customers. Remember about focus. Only if your message is clear, then consistency will have an effect.
12. Work with your visibility fears
The fear of rejection, ideas like “I’m not enough”, or “why people will listen to me.” can block your visibility and impact your personal brand. You need to know how to tempt these fears and build confidence.
13. Become a valuable part of the community
At first, only a small community will recognise you. But as you solve problems, genuinely helping more people, they will recommend you. Eventually, your reputation will expand your community—the most fundamental way to build your personal brand.
14. Refer and be referred
‘Word of mouth is the best medium of all.” ~Bill Bernbach. If you don’t ask your community to spread the word, they might not do it. Help people to refer you by referring them. Use the power of networking to build your reputation and your Personal Brand.
15. Grow your audience. Build Brand Awareness
Once you set your Personal Brand, people recommend you, and you get recognition, it’s time to spread the awareness. You can use many brand strategies to spread the word, PR, Public Speaking, Social Media, Ads, and Various Promotional techniques. At this moment, you are ready to share your message and your story; you saw the impact, and you are building the legacy.
If you are ready to build your personal brand, discover yourself, structure your story and create content that resonates with your prospects, let’s chat on LinkedIn. You can check details about the Personal Brand program Find Your Brilliance here and see if it’s the right fit for you.