Colour inspiration for visual storytelling. Colour red.

There are many ways how you can stimulate your creativity simply using your smartphone. One of them is idea or concept hunting.

In this exercise, you are learning to focus and tell your brand story on social media without words. If you work with the premium segment and the audience that prefer a luxury experience, this exercise may give you a few interesting insights on visual storytelling.

You may say: “I’ll delegate this part, I don’t want to do it”, and then this post is not for you. But if you are eager to unleash your creative dragon for personal development and because you are adventurous and curious…let’s play!

Here is how you can improve your creative thinking and stretch your visual storytelling muscles.

• Step 1.
  Choose the idea. In this case, I was looking for the representation of the red colour. It was inspired by the building of the red University and as it’s an interesting statement colour I started my hunt.
• Step 2.
  Focus on one idea. I know it can be tempting to do all ideas at one go. (In fact, you will be able to do it when you will be a pro). Yet, if you want to achieve the result dedicate yourself to one idea. Colour is a good vibrant and clear idea to hunt, I’ll share more ideas in the upcoming posts and more colours too.
• Step 3.
  Add additional parameter. In my case, I wanted to have perspective, and retro (I used this in the postproduction but kept it in mind before the shoot)

How this can help you with your brand?

• You will learn how to focus on consistent colour expression in your posts.
• You will learn how to look around like artists do. Look for inspiration and a creative source for your story.
• Practice composition, visual storytelling, be playful with your social media content

The method of idea hunting is often used in film, design and photo schools. It can help you to show up on video as well because now you will add the meaning to the colour in your frame and tell the story with visual non-verbal elements.

P.S. If you feel that you need to get some camera confidence and go live like a super pro, reduce your visibility fears, improve your visual storytelling and learn how to enjoy your video, check the Visibility Gym